an email course by culti.media
Want to stand out in the crowded Oklahoma market?
A simple guide to getting noticed and being remembered.
Email Crash Course Pre-Sale
An easy to follow essential branding course for dispensaries in Oklahoma. The weekly email format lets you learn whenever, wherever.
How it works
Each week you'll get an email with a short lesson and an action plan.
You can reply to the email with any questions or to request feedback. You can schedule a meeting at any time.
Some things you'll learn:
You can reply to the email with any questions or to request feedback. You can schedule a meeting at any time.
Some things you'll learn:
It's all about the customer.
Your brand isn't an extension of you. It's a mirror of your customers--your favorite customers. You know, the good ones, the funny ones, the ones that make you remember why you got into this business in the first place. You want more of those. And this is how you'll get them.
Positioning
You may not be familiar with this one. You won't find it plastered on a billboard or website. Positioning is an internal exercise that brings focus to every part of your business. Remember that favorite customer? Positioning is like a favorite customer magnet. Get it right and you'll love going to work everyday.
Personality and Voice
If your business were a person, this is who they would be. This is how they would talk, think and act. Why is this even a thing? It's all about being consistent. Consistency creates familiarity and familiarity brings trust. And trust is currency. Think about that.
and of course...
Visual Identity
And finally, what you came for:
- LogoThe symbol that represents your business and the word mark that goes with it.
- Color SchemeThe primary color and secondary colors that represent your brand.
- FontsThe style of type you use in ads, around your store and anywhere you make contact with customers.
After the course you'll:
- Show up consistentlyIn the online world trust is currency. People trust what is familiar to them. In the course you'll zero in on what makes your business unique. And you'll get the tools you need to have a consistent online identity. This will help you01
- Be recognized and rememberedby current and future customers. That's what branding is all about. It's not picking colors and making a logo. It's about getting clear on your values and expressing those values in a way that brings customers to you. And that makes you02
- Stand out from the crowd.There are over 2500 dispensaries in the state of Oklahoma. That's one dispensary for every 153 licensed patients.03
Are you ready for it? It sounds like a lot and it is.
That's why weekly emails are the way to go. Over a period of 8 weeks there will be templates, outlines and videos. And a pizza party at the end!
JK. No pizza party, but you'll have something way more valuable.
That's why weekly emails are the way to go. Over a period of 8 weeks there will be templates, outlines and videos. And a pizza party at the end!
JK. No pizza party, but you'll have something way more valuable.
Click to order
